My New Technologies and Emerging Media class was asked to create a integrated marketing campaign for the first-ever intercollegiate esports tournament, pitting UNC and NC State’s Men’s Basketball teams against one another in a Fortnite showdown. The class was divided in four teams to tackle the project; Social Media, Video, PR, and Creative. I was apart of the creative team. We designed a logo, drawing inspiration from current Fortnite branding and pulling in significant symbols from each school’s campus(UNC Old Well, NC State Bell Tower). We also set style guides of fonts, colors, logos, social media graphics and snapchat filters for the campaign.