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I am UX Designer and E-commerce strategist, based in New York City. My knowledge in UX design, graphic design and front-end development gives me the ability to think holistically about the digital design process at one time.
More importantly, I am a lover of fat cats, fried chicken, scream-singing and am in a perpetual state of room redecoration, sticky note making, and attempted trend setting. In free my time, you may find me discovering new music on Spotify’s Are & Be playlist, tickling the piano keys or religiously (&shamelessly) watching videos online to keep up-to-date on pop culture.
RESUME
919-413-6025
hcscialdone@gmail.com www.hayleyscialdone.com
EDUCATION
Bachelor of Arts in Media and Journalism
UNC-Chapel Hill 2019
Major: Advertising (Interactive Multimedia Focus)
Minor: Information Science (Human Computer Interaction Focus)
Graduated with High Honors
General Assembly’s UX Design Course
NYC 2021
Completed over 50 hours of lecture, hands-on training & produced final deliverables. Received additional certification for UI design
DIS Copenhagen Architecture & Design
Copenhagen, Denmark 2017
Studied in a competitive design program working to develop a new visual identity and marketing material for final client deliverable.
TECHNICAL SKILLS
Figma, Adobe Illustrator and Photoshop, Jira Software, Google Analytics, HTML/CSS, Javascript, Quality Assurance Testing, Shopify Plus, WordPress, Webflow Email Marketing, SEO Strategy, Presentation Design, A/B Testing, Mobile-First Design, Competitive Analysis, User Research, User Testing, Storytelling, Information Architecture, Typography, Style Guides, User Journeys, Wire-framing, Prototyping, User Personas, Excel
Five years of experience in the E-commerce industry, gaining valuable transferable skills in relationship building, strategic planning, and project management. Strong track record of quickly learning and adapting in new and complex situations. Eager to leverage a diverse range of talents in a new and engaging professional setting. Committed to lifelong learning and personal development.
EXPERIENCE
Acadaca - Digital Ecommerce Agency, NYC
UX/UI Designer · November 2022 - Present
Ecommerce Strategist · November 2020 - Present
Conduct user research and testing
Develop wireframes and task flows based on user needs
Collaborate with Designers and Developers to create intuitive, user-friendly software
Run monthly team trainings to improve internal team’s understanding on trends in UX. Lead discussions and presentations on new strategies to client executives regarding email, social, promotional and digital marketing.
Managed multiple re-platform and site launches on Shopify and a proprietary Java platform; clientele ranging from existing brands to start ups.
Led project and designed wireframes for a new customizer shopping tool, leading to a 21% increase in conversion rate for Black Friday sales period.
Manage Ecommerce strategy and development for 15 B2C and B2B clients, driving a 26% revenue increase on average.
Perform competitive analysis and site audits on UX and information architecture improvements, driving a 150 bps increase in conversion rates on average. Include knowledge of site speed & SEO best practices, WCAG guidelines and A/B testing in audits.
Launch and discover new site capabilities to drive website evolution required to meet the needs of the ever-evolving consumer by assisting in the selection, implementation and management of third-party applications including Klaviyo, Yotpo, Digital marketing pixels ad tracking tools, and Shopify apps.
Analyze weekly metrics of sites to identify KPIs and areas for improvement to create actionable reports for clients.
Improve site branding and storytelling through strategic third-party partnerships and design systems. Work with design agencies to quantify effort and impact of development to set client expectations of deliverables.
Project Manager · January 2020 - November 2020
Responsible for interfacing with clients and being the liaison between the client and internal delivery team. Apply use of excellent communication skills to effectively coordinate with multiple stakeholders, including development, QA, customer service, merchandising, and digital marketing teams.
Troubleshoot, test and manage development tickets. Apply agile scrum experience using tools like Jira. Work closely with development, keeping an eye on evolving tasks. Demonstrate a high standard of documentation.
Set and manage realistic project timelines, roadmapping and prioritizing project deliverables. Adapt to tight timelines. Find innovative solutions in order to meet deadlines. Roadmap and manage client hours.
Matchpoint - Digital Creative Agency, NYC User Experience Intern · May 2018 - August 2019
Conducted desktop and mobile audits for popular e-commerce websites to reach UX best practices.
Presented solutions for optimized conversions using Google Analytics that measured site metrics and performance.
Created presentation decks for clients including Bandier, SiriusXM, Bond no 9, Alice + Olivia, Joie and The Laundress.
Uniquities - Designer Fashion Boutique, Chapel Hill Sales Associate · December 2016 - March 2019
Sold merchandise from contemporary designers exceeding monthly sales goals. Created engaging content for social media accounts, including Snapchat and Instagram
